Privacy policy

Last updated: 10 February 2026

Peak 4x4, a division of Noah Industries Pty Ltd (ABN 86 649 230 553) (“Peak 4x4”, “we”, “us”, “our”) operates this website and online store, including all related content, features, tools, products and services (collectively, the “Services”). This Privacy Policy explains how we collect, use, store and disclose personal information when you access or use the Services, make a purchase, or otherwise communicate with us. The Services are powered by Shopify Inc., which provides the e-commerce platform used to deliver our Services. Where there is any inconsistency between this Privacy Policy and our Terms of Service, this Privacy Policy governs in relation to personal information handling.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use and disclosure of your personal information as described.

PERSONAL INFORMATION WE COLLECT
“Personal information” means information that identifies, relates to, describes or can reasonably be linked to an identifiable individual. We may collect and process personal information including, but not limited to, contact details (such as name, billing and shipping address, email address and phone number), account information (including usernames, passwords, preferences and settings), payment and transaction information (including payment method, transaction history and confirmation details), purchase and browsing activity (including items viewed, added to cart or purchased), communications with us, device and technical data (including IP address, browser type and identifiers), and usage data relating to how you interact with the Services. We do not treat anonymised or de-identified information as personal information.

SOURCES OF PERSONAL INFORMATION
We collect personal information directly from you when you place orders, create an account, contact us or otherwise interact with the Services; automatically through cookies, pixels and similar technologies when you browse or use the Services; from service providers who process data on our behalf; and from partners or third parties where permitted by law.

HOW WE USE PERSONAL INFORMATION
We use personal information to provide, operate and improve the Services, including to process payments, fulfil orders, manage accounts, arrange shipping, handle returns or exchanges, provide customer support, personalise your experience and recommend products. We may use personal information for marketing and advertising purposes, including sending promotional communications and displaying relevant advertising on our website or third-party platforms, subject to your preferences and applicable law. We use personal information to protect the security and integrity of the Services, detect and prevent fraud, and comply with legal and regulatory obligations. We may also use personal information to enforce our Terms of Service or other policies.

DISCLOSURE OF PERSONAL INFORMATION
We may disclose personal information to Shopify and other service providers that support our business operations, including payment processors, IT providers, logistics partners, analytics providers and customer support services. We may share personal information with marketing and advertising partners to deliver relevant advertising, subject to your rights and choices. We may disclose personal information where you direct or consent to such disclosure, within our corporate group, or in connection with a business transaction such as a merger or sale of assets. We may also disclose personal information where required by law, legal process or to protect our rights, users or the public.

SHOPIFY PLATFORM
Our Services are hosted by Shopify, which processes personal information to provide and improve its platform. Information you submit through the Services may be transferred to Shopify and its service providers, including to locations outside your country of residence. Shopify may process personal information independently for its own purposes, including platform analytics and fraud prevention. For details on Shopify’s practices and your rights in relation to data processed by Shopify, please refer to Shopify’s Consumer Privacy Policy and Privacy Portal.

THIRD-PARTY LINKS
The Services may contain links to third-party websites or platforms not controlled by us. We are not responsible for the privacy practices, security or content of third-party sites, and you should review their policies before providing personal information.

CHILDREN’S PRIVACY
The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

SECURITY AND RETENTION
We implement reasonable administrative, technical and physical safeguards to protect personal information; however, no system is completely secure, and we cannot guarantee absolute security. Personal information is retained only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce agreements.

YOUR RIGHTS AND CHOICES
Depending on your location, you may have rights to access, correct, delete or obtain a copy of your personal information, to restrict or object to certain processing, or to opt out of targeted advertising or marketing communications. You may unsubscribe from promotional emails at any time using the link provided in those communications. We may still send non-promotional messages relating to your account or orders. Where required, we may verify your identity before processing requests. We do not discriminate against individuals for exercising privacy rights.

If you are located in the UK or European Economic Area, you may have additional rights under applicable data protection laws, including the right to withdraw consent or lodge a complaint with a supervisory authority.

INTERNATIONAL TRANSFERS
Your personal information may be transferred to, stored or processed in countries outside your place of residence. Where required, we rely on recognised safeguards such as standard contractual clauses to protect personal information transferred internationally.

CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this website with the revised “Last updated” date.

CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, please contact us at info@peak4x4.com.au or at 26 Clarke Street, Crows Nest NSW 2065, Australia. For the purposes of applicable data protection laws, Peak 4x4 is the data controller of your personal information.